New Video: Born Ruffians - Nova Leigh

What is it lately with particularly weird videos? earlier this week we featured a similarly weird video from Crystal Fighters, now comes Born Ruffians, the video involves a whole sort of mirrored vibe, including in the face of the guy the video evolves around. Anybody who has the album or who has checked the album out before will know that this steams from the bands album artwork. Here's what the director Jareb Raab had to say, thanks to 'thefader':

“We knew that the footage of the band, shot in studio, couldn’t just be straightforward performance footage if it was going to match the fragmented face narrative,”

Raab then went on to say, “but we also didn’t want to use some sort of cheesy computer generated kaleidoscope effect either. In the end we devised a system of shooting into shattered mirrors that had been reassembled by hand. We spent an entire day just breaking mirrors and gluing them back together, only to smash them again on set.”

Anyway this is the video for the extremely catchy and well worked track 'Nova Leigh' and don't be so judgemental after the first minute, it kicks in later than that......