Introducing: GUM - Cherryade

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Art Is Hard have unveiled plans to release two split 7"  featuring one track from each of the following four bands, Gum, Playlounge, Joanna Gruesome and KEEL HER.

The first track we've been treat to is "Cherryade" from London shoegazers Gum, who you can hear more of here. Art Is Hard have done a pretty brilliant job of describing the band as

"....grunge pop, deserving to be filed somewhere between My Bloody Valentine and The Pains of Being Pure at Heart....If you think you’ve heard this before, I can assure you that you haven’t heard it done as effortlessly and expertly as this." - Hear hear!

You can grab a copy of the first 7" which is due for release on June 18, here.